In today’s global marketplace, understanding the dynamics of the culture in which you do business can make the difference between a successful business deal and one that goes up in flames. TTS’s recent acquisition of an ExxonMobil contract extension includes work in 12 vastly different countries, including Nigeria, Australia, Malaysia, Qatar and Germany.
Keri Clarke, an International Business graduate student at University of South Florida, has insight to offer on the essentials of good international business etiquette. Clarke, who has traveled and worked extensively throughout Europe, South America and Central America, knows that cultural awareness is of the utmost importance when creating and maintaining lasting relationships — whether personal or professional. “The first rule of thumb is to assume things are different until proven similar,” said Clarke. “It is important not to make assumptions, because they come from beliefs, which may not be the same beliefs as the culture you are in.” Interpersonal skills, Clarke suggests, are the most difficult to master in a cross-cultural setting, but are also critical in gaining respect and trust.
TTS Process Improvement Specialist Bryan Wallace knows the importance of cultural awareness firsthand. He recently returned from Africa, namely Gabon and Cameroon, where he worked with Africa Partnership Station, a program that aims to improve Africa’s maritime security and safety. Wallace faced a language barrier head-on as he conducted training and exercises on small engine repair for the African military. His first piece of advice: “Convey what you mean. Analogies and comparisons get lost, as well as humor. Think about what you say before you say it.”
Clarke and Wallace have a few key tips for successfully bridging the cultural gap:
1. Be flexible and adaptive. It is crucial to be able to let go of cultural stereotypes.
2. Keep an open, receptive attitude. Those who exhibit good listening skills and a genuine eagerness to learn about others tend to be successful, even if they feel uncomfortable or shocked in an unfamiliar culture.
3. Be aware of the more underlying and personal characteristics of a culture. Often, people only think of culture in terms of art, food and drink, dress, rituals, etc. But some of the most important cultural perspectives are those which deal with time, communication, power, competitiveness, thinking, etc.
4. Research organizational structure. The hierarchy may be different from that to which you are accustomed. Be respectful and mindful of the rules and systems that are in place, Wallace says. Familiarize yourself with the chains of command.
5. Don’t hesitate to ask the locals for suggestions. Most people are proud of their culture and happy to share the best ways to experience it. When it comes to food, opt for local favorites instead of Americanized versions. Enjoy food the way the way the locals do.
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Author: Kristen Burk, Editor